I’ve just finished reading The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform your Career by Reid Hoffman and Ben Casnocha.

Despite the name-dropping and obvious LinkedIn plugs (Hoffman is a co-founder of LinkedIn), I really resonated with this book. I was at the right place in building my business to read this and it fleshed-out some ideas of mine that were already forming from my experience.

Here are the main points made in this book:

  1. We should all be in permanent beta, ready to regroup, reform and pursue new opportunities.
  2. Our career paths should be based on our: assets, aspirations, values and market realities. All these interact and change and so should your career path.
  3. Plan to Adapt: Have a plan A, B and Z. Know that You can’t do Ready, Aim, Fire in a business it’s more like Aim Fire Aim Fire Aim Fire.
  4. Networking is crucial to business success, but networking where genuine relationships are formed with can lead to strategic alliances.
  5. Always be on the lookout for new ideas, opportunities and potential career jumps and be willing to hustle when the opportunity arises.
  6. Take intelligent risks
  7. and finally who you know IS what you know. Tapping into the intelligence of your network.

Style of writing

The style of writing is conversational and very easy to read. I like books that I can put down and then pick up and get right back into. It’s like having a great conversation with someone.

Pros and Cons
It makes some very good points. I especially like the idea that entrepreneurs are not on a straight path to success and that their alliances and networks will help them gather information and make career decisions. I don’t know about 5 years from now, but this book talks about people that you want to know more about: The COO of Google, Founders of Paypal, Facebook, YouTube, Yelp, Kiva and Square just to name a few.

I do feel this is a “must-read” for all entrepreneurs, especially ones who are interested in internet marketing and technology.


© 2012 Lakshmi Gosyne

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