Despite the name-dropping and obvious LinkedIn plugs (Hoffman is a co-founder of LinkedIn), I really resonated with this book. I was at the right place in building my business to read this and it fleshed-out some ideas of mine that were already forming from my experience.
Here are the main points made in this book:
- We should all be in permanent beta, ready to regroup, reform and pursue new opportunities.
- Our career paths should be based on our: assets, aspirations, values and market realities. All these interact and change and so should your career path.
- Plan to Adapt: Have a plan A, B and Z. Know that You can’t do Ready, Aim, Fire in a business it’s more like Aim Fire Aim Fire Aim Fire.
- Networking is crucial to business success, but networking where genuine relationships are formed with can lead to strategic alliances.
- Always be on the lookout for new ideas, opportunities and potential career jumps and be willing to hustle when the opportunity arises.
- Take intelligent risks
- and finally who you know IS what you know. Tapping into the intelligence of your network.
Style of writing
The style of writing is conversational and very easy to read. I like books that I can put down and then pick up and get right back into. It’s like having a great conversation with someone.
Pros and Cons
It makes some very good points. I especially like the idea that entrepreneurs are not on a straight path to success and that their alliances and networks will help them gather information and make career decisions. I don’t know about 5 years from now, but this book talks about people that you want to know more about: The COO of Google, Founders of Paypal, Facebook, YouTube, Yelp, Kiva and Square just to name a few.
I do feel this is a “must-read” for all entrepreneurs, especially ones who are interested in internet marketing and technology.
© 2012 Lakshmi Gosyne
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“Lakshmi Gosyne helps women entrepreneurs learn, love and profit from online technology and social media. Find out more about how to make technology work for you by visiting www.thetechgoddess.com”